Social media management typically involves the following tasks:

1. Strategy development: The social media manager works with the business to define the social media marketing goals and develop a strategy to achieve those goals.
2. Content creation: The social media manager creates content that is relevant, engaging, and on-brand for the business’s social media channels.
3. Posting and scheduling: The social media manager posts the content on the appropriate social media platforms and schedules posts for optimal engagement.
4. Community management: The social media manager monitors and responds to comments and messages on the business’s social media channels, engaging with customers and addressing any issues or concerns.
5. Analytics and reporting: The social media manager tracks the performance of the business’s social media channels, analyzes the data, and provides regular reports to the business on the effectiveness of the social media strategy.

Effective social media management can help businesses build brand awareness, engage with their customers, drive website traffic, and increase sales. However, it requires a strategic approach, a deep understanding of the target audience, and the ability to create compelling and relevant content that resonates with the audience.