A landing page is a web page that is specifically designed to receive and convert traffic from a marketing campaign or advertisement. The main purpose of a landing page is to encourage visitors to take a specific action, such as making a purchase, filling out a form, or subscribing to a service.
Landing pages are usually created as a standalone page with no distractions, such as navigation links, to keep visitors focused on the call-to-action (CTA). They are designed to be simple and visually appealing, with a clear and concise message that communicates the value proposition of the offer or product.
Some key elements of a landing page include:
Overall, landing pages are an important tool for businesses to generate leads, increase conversions, and drive sales. A well-designed landing page can make a significant impact on the success of a marketing campaign.
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